Critical Tips for Your Online Marketing Efforts

Marketing in the real world and on the web are two completely different things. Following is advice you can use to tweak your internet marketing campaigns.

1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works.

2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.

3. Publishing Articles in Directories – To promote your site, it often makes sense to publish articles to gain links and publicity. There are thousands of article directories, but the biggest is Ezine Articles.

4. Keyword Research and Tails - When conducting keyword research, people often mistakenly focus on two word phrases. You should look for the tail phrases, which are three to four words. There is less competion for rankings, but still plenty of traffic.

5. The Boring Site Map – Site maps may seem like a boring, unnecessary page of your site. In truth, they are critical. The site map is your safety page if you are doing search engine optimization. It is the page where search engine spiders can find everything.

6. Timing SEO - Un undiscussed factor in obtaining rankings through SEO is timing. New sites don't get ranked by Yahoo and Google. Your first step when launching a site is to get it published and submitted as fast as humanly possible.

7. Contextual PPC Advertising - Contextual PPC advertising allows you to put ads on other people's site. In general, you should not. The quality of the traffic clicking on your ads can be very low, to wit, you don't pick up much business.

8. The Holy Grail of Type in Traffic – Regardless of the type of site you have, your ultimate goal is to get type in traffic. This occurs when a person types in your domain name instead of using a search engine. Amazon.com gets lots of type in traffic.

9. AOL vs Google - Is AOL or Google a better marketing forum for you? Well, it is a trick question. Google provides many of the search results for AOL. Focus on Google and you will appear on AOL.

10. MSN vs Google Search Engines - When marketing, you need to know which search engines to focus on. Google has the advantage of controlling the most traffic, but rankings come slowly. MSN will rank sites quickly, but has little traffic.

Obviously, not all of these tips will apply to your site. Still, even a few can make a big difference, so try them out.

Article Source: http://www.thatarticleguy.com/articles

Spencer Pirres is with MarketingTitan.com - providing link popularity services.
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