Critical Tips for Your Online Marketing Efforts

Experience is more or less defined as learning from your mistakes. Online, that can be an expensive proposition. To save you some money, here are a couple of things I have learned over the last 9 years.

1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works.

2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.

3. Keywords in Your Published Articles – If you publish articles to promote your site, be careful! If you put your main keyword phrases in the articles, the listings in the article directory may outrank you site!

4. First Internet Marketing Step - When it comes to internet marketing, the first step you should take is clear. Research! Figure out what keywords your prospects are using and incorporate them in your site.

5. File Names and Domain Names - When adding pages to your site, upload the file with dashes to the domain name. It should look like domainname.com/file-name.

6. Paying Search Engines for Traffic – Search engines sell traffic through something known as pay-per-click marketing. For most new sites, it is a good way to get immediate traffic. Just make sure you are making more money than you are spending.

7. Contextual PPC Advertising - Contextual PPC advertising allows you to put ads on other people's site. In general, you should not. The quality of the traffic clicking on your ads can be very low, to wit, you don't pick up much business.

8. Google vs Yahoo - Google and Yahoo are the two biggest search engines out there by traffic. There is really know competition, however. Focus your marketing on Google. Yahoo should be a secondary concern.

9. AOL vs Google - Is AOL or Google a better marketing forum for you? Well, it is a trick question. Google provides many of the search results for AOL. Focus on Google and you will appear on AOL.

10. MSN vs Google Search Engines - When marketing, you need to know which search engines to focus on. Google has the advantage of controlling the most traffic, but rankings come slowly. MSN will rank sites quickly, but has little traffic.

Obviously, not all of these tips will apply to your site. Still, even a few can make a big difference, so try them out.

Article Source: http://www.thatarticleguy.com/articles

Spencer Pirres is a search engine optimization consultant with MarketingTitan.com.
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